JERUSALEM (AP) — In Israel, Paddington Bear eats his marmalade on matzo.

On some posters advertising the new film, "Paddington 2," the British movie creation is being given a kosher-for-Passover makeover.

Elsewhere, Paddington Bear holds his trademark bread and marmalade sandwich shaped as a 2. In Israel, his marmalade is spread on a 2-shaped matzo — the unleavened bread eaten during Passover.

A spokeswoman for the Israeli distributor said Thursday the campaign is meant as a nod to the holiday, which starts next week.