Jerusalem, Israel - May 9, 2024 - Something happened to me yesterday and I have to admit, I was shocked. I am ashamed to say it, but I was shocked!

I was on the way back from Toronto to Israel. Actually I was back in Israel getting off the plane.

We were all walking down that long corridor leading into Ben Gurion airport. It was basically a single file line. Nothing out of the ordinary.

But a few people in front of me, there were some people arguing. It looked like they were arguing about who was before whom in line…

Things were getting heated.

One of the people was an elderly secular lady, probably in her early 70s. The other was a chareidi (ultra orthodox) family, a husband, wife, and two kids.

“Oh boy, I did not miss this, seeing Jews fighting with each other…” is what I thought to myself.

The tension between the religious and the secular in Israel is well known. When the media in Israel is not talking about the war, that’s what they’re talking about. The internal division in Israel.

So I see this secular lady getting visibly worked up while talking to an ultra orthodox family. Of course they’re fighting. The news keeps telling me these people are supposed to hate each other.

Well, guess what. They weren’t fighting.

So then what was the topic they seemed to be getting all worked up about?

You see, the religious family had a few kids and a ton of bags along with two baby strollers. The secular lady had one small carry on.

What were they arguing about?

The secular lady was asking if she could help them and take some of their bags. The family didn’t want to let an elderly lady carry their things. They were younger. They could handle it.

But the lady wasn’t letting up.

“Just give me two bags. I have free hands. Let me carry them for you.”

“No, it’s ok. Really. Thanks. But we’re ok.”

“So one bag. Give me one bag. Let me help!”

Back and forth a few times until finally the family gave the lady two of their lightest bags.

The elderly lady put them on her trolley carry on and began to walk. But they kept falling off and getting dragged.

The mother went over to the lady, adjusted the bags on the trolley, and watched as this elderly lady carried her family’s bags for her.

It was clear that the Chareidi family didn’t want to let the elderly lady carry their bags. They felt it was disrespectful. But it was also clear that as much as they didn’t want to let her carry the bags, she wanted even more to yes carry them. And so the family let her. For HER. And so when she was struggling, they didn’t take the bags back, they helped her carry them.

Here we have two Israelis who could not be more different “fighting” for the other to be comfortable.

Don’t believe anything you read in the media. This is Israel. This is the real Israel. This is not the kind of story that gets clicks.

Lies sell. Hatred sells. Poison sells.

The love that Jews feel for one another? That’s not as exciting as showing two Jews fighting over the war or some political issue.

This was beautiful and it was just a regular occurrence in Israel.

In fact, it was so “regular” that I kind of forgot about it. I didn’t even think to write about it. I didn’t tell my wife or kids about it. It was just a normal thing in Israel.

But a few minutes ago, it occurred to me that this normal event was anything but normal. You wouldn’t see anything like this anywhere else in the world. And you sure as heck won’t see it written up in any online publication or newspaper.

That’s why I wrote this post, to tell you, the Jewish people are a lot more united than the media would have you believe.

It is that unity that is at the core of our strength and it is the reason we will win this war and will be here after Hamas, Hezbollah, and Iran are long gone.


Don’t believe the lies. We are united. We are strong. We are one. And we will win!

Am Yisrael Chai, baby!! 🇮🇱

Hillel Fuld, named Israel's top marketer and “The man transforming Startup Nation to Scale up Nation” by Forbes, is a tech journalist, startup marketer, and technology expert. Hillel works with technology companies and accompanies them from idea to revenue. He also works with many leading tech brands as an influencer.