The owner of a popular Instagram meme account has raised almost half a million dollars for Planned Parenthood in the wake of longtime conservative radio host Rush Limbaugh’s death.

Tommy Marcus began the campaign by posting his $100 donation to the reproductive health care nonprofit in Limbaugh’s “honor.”

“It’s what Rush would have wanted,” he captioned the post he shared with his 611K followers.

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After others began to follow suit and donate on their own, Marcus created a public fundraising campaign for Planned Parenthood with a goal of raising $10,000. Within two days Marcus elicited upwards of $400K in donations through the Quentin Quarantino Rush Limbaugh Memorial Planned Parenthood Fundraiser.

Read more at The Hill.