Jerusalem - Israel on Tuesday outlawed the import and sale of e-cigarettes made by Silicon Valley start-up Juul Labs, citing public health concerns given their nicotine content.

A statement by Israel’s Health Ministry said the Juul was banned because it contains nicotine at a concentration higher than 20 milligrams per millilitre and poses “a grave risk to public health”.

Since launching in 2015, the flash drive-sized vaping device has transformed the market in the United States, where it now accounts for nearly 70 percent of tracked e-cigarette sales.

The Israeli move was consistent with similar restrictions in Europe, the statement said.

The ban, which goes into effect in 15 days, was signed by Prime Minister Benjamin Netanyahu, who also holds the health portfolio.

Israel’s Haaretz newspaper reported in May that Juul e-cigarettes were already available for purchase at 30 locations around the country. Read more at Reuters