When someone asks me how to pronounce my name, I tell them “Ori, like an Oreo cookie.” I do happen to think that Oreo cookies are mouthwateringly delicious. In 2004, Nabisco decided to change its Oreo cookie slogan from “America’s Favorite Cookie” to “Milk’s Favorite Cookie,” and it is this slogan that really bothers me. Based on science and research, it is possible to figure out what is the American people’s favorite cookie, and I have no doubt that Oreo cookies are at the top. However, to say that milk – an inanimate byproduct of a cow – has a favorite cookie is just mindbogglingly perplexing. 

On the topic of Oreo cookies, have you ever wondered how people can eat an entire pack of them in one sitting? A fascinating experiment was done in 2010 by scientists led by Professor Joseph Schroeder at Connecticut College, where rats were given Oreo cookies to see how they would react to the high-fat/high-sugar combo from the cookies. They found that the nucleus accumbens, or “pleasure center of the brain,” responded the same way to Oreos as it would to drugs such as cocaine or morphine. In fact, more pleasure receptors in the brain were activated when the rats ingested Oreos verses Cocaine, which can potentially mean that Oreos make us happier and higher than illegal drugs! 

Why am I talking about Oreo cookies, drugs, and getting high? Because I think it is very relevant to this week’s Parshah, Acharei Mos/Kedoshim. The Torah says (Parshas Acharei Mos, 18:5) "וחי בהם" – “You shall observe My decrees and My laws, which man shall carry out and by which he shall live – I am Hashem.” The numerical value of וחי בהם is 71, the same as the numerical value of יונה – the dove. What is the connection?  

The Talmud in Meseches Brachos (53b) says something incredible: מה יונה אינה ניצולת אלא בכנפיה אף ישראל אינן ניצולין אלא במצוות – Just as the dove is saved by using its wings, so too the Jewish people are saved through their Mitzvah observance. There is a clear connection between wings and Torah. On some level, the Torah is our own set of wings. It is meant to guide us, protect us, and ultimately elevate us. By observing the Mitzvos and adhering to the Torah, we are meant to fly– just like the יונה/dove – and live on a spiritual high. 

But there is a clear difference between the pleasure filled high that is experienced through the consumption of Oreo cookies and the pleasure filled high that is experienced through a life of Torah. Oreo cookie (and illegal drugs) consumption offers a very immature, distorted, and fleeting high; whereas Torah learning and Mitzvah observance offers a mature, genuine, and everlasting spiritual high. וחי בהם teaches us that a Torah life is a life worth living, and a life worth living is the greatest pleasure that one can experience.  

Rashi, on the words וחי בהם, says: לעולם הבא – the World to Come. On some level, perhaps we can understand this as follows. A person who follows the Torah and lives by the Mitzvos will be able to experience – on some level – עולם הבא here on עולם הזה.  A Torah life allows one to experience the holiness and high of the Next World here on This World. In fact, the Nefesh HaChaim (הערות א:ו) says on the words וחי בהם: מקף מאוירה דגן עדן – he will be encircled, enveloped, and surrounded by the air of Gan Eden! 

Let us live on a spiritual high by connecting to the Torah and observing the Mitzvos! 

Have a holy Shabbos!