Baltimore, MD - Apr. 20, 2018 - As challenging as it can be to deal with the rapid pace of technology, there’s no doubt that the internet has made Torah learning accessible for many, many people. We can access D’vrei Torah, Parashah vlogs, shiurim, and more online at any time of the day and from anyplace in the world through videos.

Six billion hours of video are watched on YouTube every month. Facebook now sees 100 million hours of daily video watch time. Research shows that most people are watching videos on their device without the sound – on a busy train, in bed while their partner is asleep next to them, in the bathroom – admit it – you do it. Captions improve engagement. By embedding captions, you ensure that your video’s message is communicated even without sound.

Bracha Shor of Sweet and Good Catering knows the value of adding captions. She often produces videos to promote her catering business. These tutorials have her trademark “Pro Tips” as well as recipes and ideas to enhance your entertaining. Bracha recognizes that more people are watching videos without sound. Even though it takes more work to add captions, it gives more opportunity to share her content. From her experience, she’s found that Facebook’s auto captions are helpful, but she must make the effort to review the captions and make sure they’re correct.

In addition to these benefits of captions, though, is a more crucial reason to caption Jewish videos: captions are vital for accessibility of spoken content. Captions are an indispensable value to Deaf and hard of hearing people. According to the National Association of the Deaf, 20% of the population has some kind of hearing loss. Think about all the video clips you watch each day. Without captions, these videos are useless to a vast number of Jewish individuals.

Jewish Advocates for Deaf Education (JADE), a program of the Macks Center for Jewish Education, has launched an initiative to increase awareness of the need for video captioning of Jewish-content videos. CJE is offering $100 grants for the first 10 producers who agree to caption their Jewish-content videos for the first time, according to JADE Coordinator Yael Zelinger. So far, three organizations have applied for and been found eligible for a grant.

JADE offers additional resources to help caption videos, including connections to transcribers and recommendations of websites and software to help people learn the process.  JADE aims to compile a list of videos with Jewish content that are captioned and post them on JADE’s webpage: cjebaltimore.org/jade.  

To tie in with this initiative, CJE participated in Good Deeds Day, hosted locally by Jewish Volunteer Connection, an agency of The Associated. The captioning event, the brainstorm of Martha Goodman, Coordinator of CJE’s program, Maryland Special Needs Advocacy Project, included partners at Hillels from Brown University, Rochester Institute of Technology, Northern Nevada University and Towson University. In addition to the regionally hosted events, CJE hosted a group of over 20 volunteers at the Park Heights JCC.

This initiative has been received with great enthusiasm by Jewish video producers. Through the tremendous effort of Mrs. Goodman, along with Dina Cotton, a dedicated volunteer, many Jewish videos will be captioned. Mrs. Cotton spent many hours contacting organizations such as Torah AnyTime, The Florence Melton School of Adult Jewish Learning, EliTalks, Suburban Orthodox Synagogue, Artscroll Mesorah, and more. Once the need and simple process were explained, most producers were thrilled to join the endeavor.

We are fortunate to be living in a time when Judaic content is literally at our fingertips. It’s important to make sure that content is accessible to all who seek it.  Community volunteer captioners are needed to make this initiative successful. If you can type, you can caption. CJE can give you all the information needed. Contact Martha Goodman at mdsnap@cjebaltimore.org or Yael Zelinger at yzelinger@cjebaltimore.org for more information.

Rachel Delman Turniansky is the Director, Disability and Inclusion Services  of the Louise D. and Morton J. Macks Center for Jewish Education