Jerusalem, Israel - Sept. 10, 2023 - The land of Israel has moved from being known as the land of milk and honey, to the home of Jaffa Oranges, to the modern state of innovation and startup hi-tech.

Sunday morning at Beit Hanasi, the world of innovation and hi-tech came together with agriculture at the annual session prior to Rosh Hashanah with Israeli beekeepers.

President Isaac Herzog and his wife Michal hosted, on the 24th of Elul, September 10th, the representatives of beekeepers from around the country and the Honey Council. This year, the meeting dealt with deepening the knowledge on the topic of pollination, which is carried out by the honey bee, and with the presentation of a joint project between artists and beekeepers taking place at the Israel Museum.

The beekeepers shared their love for the profession with the President and his wife. Many of the guests, third-generation and even fourth-generation representatives, started working in apiaries from a young age, and are keen on the continuation of the beekeeping industry.

During the event, a project of the Israel Museum called "Bees and Emperors" was presented. As part of the project, half a million bees were introduced into the museum's sculpture garden to create a wax replica of the head of the Roman emperor - Hadrian - one of the most important sculptures in the Israel Museum, in a dedicated beehive. The project will be presented to the general public at the beginning of 2024 at the museum.

Also present at the meeting was Ofi Reich, Director General of the Honey Council, Uri Dorman, Secretary General of the Israel Agricultural Federation, Doron Livna, Chairman of the Israel Beekeepers Organization and Beekeepers, Avi Alkis, Chairman of the Board of Directors of the Honey Council, who emphasized the importance of pollination and Israeli agriculture in general, are a significant part of the economic engine of the State of Israel.

The President congratulated the beekeepers and said: "May it be a good and blessed year for Israeli agriculture, certainly for the honey industry, a sweet year for all of you!"

As in the past, the young children and adults in costume added to the festive nature of the event held before Rosh Hashana - along with apples dipped in honey.