New York - Last year, Randy Murphy went to DietBet.com and bet $25 that he could drop 4 percent of his weight in four weeks. After shedding about 20 pounds, he won back $50.

Now he’s making an even bigger bet: Murphy invested $1,000 in the company that owns DietBet, New York-based WayBetter Inc.

Making the purchase—which was the first time he’s bought a company’s stock—was easy. Murphy clicked a link in an email from WayBetter that invited DietBet users to invest. After a few clicks, he had ordered up 1,000 shares for $1 each.

“I’m not a wealthy guy, but I felt like the risks were worth it,” says Murphy, a program manager and a volunteer medical first responder in Toronto. “It has the potential to pay off.”... Read More: VIN