Washington - Hundreds of electronic cigarette brands will have to undergo federal review to stay on the market under new rules that have the potential to upend a multi-billion dollar industry attempting to position itself as an alternative to traditional cigarettes.

The Food and Drug Administration on Thursday released long-awaited rules that bring the burgeoning industry under federal oversight.

The changes will limit e-cigarette sales to minors and require new health warnings. In a shift vigorously opposed by the industry, manufacturers must seek federal permission to continue marketing all e-cigarettes launched since 2007, making up the vast majority of the market.

Most companies will have to submit premarket applications that will undergo review to assess their impact on the “public health.” Those that don’t submit the required information or don’t meet federal standards would have their products removed from the market.... Read More: VIN