Posted on 12/13/25
Baltimore, MD — Dec. 13, 2025 — The BJH today announced the official launch of THE BUZZ, a new WhatsApp-based platform designed to give Baltimore residents a centralized, curated feed of promotions, events, specials, and community announcements. The BUZZ operates as a sister channel to the widely followed BJL News & Information Feed — the community’s long-standing, trusted source for real-time news and reliable updates.
Built on the same commitment to clarity, accuracy, and consistency that has made BJL the region’s most dependable news presence, The BUZZ was created to meet a growing need within the community: a clean, organized space dedicated exclusively to local deals, offerings, and happenings. While BJL continues to focus on timely and essential news, The BUZZ highlights everything community members want to discover — from restaurant specials and store sales to school events, campaign launches, and organizational promos.
“Over the years, BJH/BJL has become the community’s go-to for timely, accurate news,” said Aaron M. Friedman of BJH & BJL. “As that audience grew, so did the demand for a separate channel where businesses and organizations could promote what they’re offering — without interrupting the news experience. The BUZZ gives our community that space while maintaining the same level of trust and consistency people expect from us.”
The BUZZ launches with a strong emphasis on curation and clarity. Posts are managed exclusively by BJH/BJL to ensure the feed remains organized, relevant, and enjoyable for subscribers. This model gives businesses and organizations a unique way to reach a large, engaged audience through a streamlined format residents already rely on daily.
To celebrate the launch, The BUZZ is partnering with The Knish Shop to offer exclusive daily promotions throughout Chanukah, available only to BUZZ subscribers. Each day will feature a different offer, underscoring how the new channel serves as a reliable, central hub for ongoing community deals.
“The BUZZ is our way of bringing the community closer to everything happening around town — not through flyers or scattered WhatsApp groups, but through one reliable, trusted feed,” Friedman added. “It’s today’s version of the classic community bulletin board, backed by the same standards that have earned BJL the confidence of Baltimore families for years.”
Community members can join BUZZ by visiting:
👉 https://chat.whatsapp.com/E6j9DneF1f70RbIu3Tu4GF?mode=hqrt3
For more information or for business inquiries regarding promotional placements, please contact media@baltimorejewishhome.com.