Posted on 11/22/22
| News Source: Globes
The imminent entry into Israel of French retail giant Carrefour, together with its broad range of private brand products, is arousing huge interest among Israeli consumers.
Carrefour is the largest international supermarket chain to have ever entered Israel. The company has annual sales of €81 billion from nearly 14,000 branches in over 40 countries. Carrefour is also one of the world's biggest food manufacturers with hundreds of production plants worldwide with 14,000 food and household products under the 20 brands that it owns.
Electra Consumer Products (TASE: ECP), which is bringing Carrefour to Israel, is pinning its hopes on Carrefour's thousands of private brand products. Since June, Electra Consumer Products Mega and Yeinot Bitan supermarket chains have been selling 50 of these private brand products, which have been gradually introduced onto the shelves, and the company is now for the first time publishing data about these sales.
"The influence of the brand in the categories in which it is a player has been big," says Carrefour Israel CEO Uri Kilstein. "Last week, for example, it was the biggest player in the coffee capsules category and surpassed the sales of Elite, with a 47% share of the total amount sold.