In November 2019, Amazon began offering free shipping to Israel of thousands of products with a minimum order of $49, setting off nothing less than a consumer revolution overnight.
Because Amazon was able to sell thousands of products more inexpensively than local stores, Israelis began buying almost everything online, including clothing, electronics, food and toilet paper. Israelis developed a sport of making orders worth more than $49 but less than $75, Israel’s threshold for charging customs on imported items. Numerous Facebook groups formed to share tips and deals.
Free shipping was a promotion it could cancel at any time, Amazon had said at the time. But Israelis got used to it very quickly. Read more at JPost
