Based on typical smartphone costs and usage patterns, your kids will end up spending a staggering $75,000 apiece on their phones over the course of their lives, according to valuation company Flipsy.

Americans also spend approximately $88 a year on apps and unlimited data plans typically cost around $80 a month. And even that’s only scratching the surface, because they missed out the biggest cost of all: The opportunity cost of all that money.

If you factor opportunity cost in, the true lifetime cost of your kids’ love affair with their Apple iPhone is closer to $300,000.

Read more at NY POST.