Health Minister bans distribution of 'shoko' - chocolate milk drinks - in Israeli schools as part of campaign for healthier school lunches.

Health Minister Yaakov Litzman (United Torah Judaism) has banned the distribution of "shoko," sugar-filled chocolate milk, at Israeli schools.

Israeli schools have traditionally distributed the small plastic bags in which the popular chocolate milk is sold to students as part of snacks or lunches, or as rewards.

“We Israelis are among the worst in sugar consumption, and fourth or fifth in child obesity rates [in the world],” Litzman said at a conference on children’s health in Tel Aviv. “This must be stopped, we have to stop giving our children this garbage. It is detrimental to the health of our youngsters. I will make sure that this is no longer distributed in schools.”

Litzman has been campaigning to raise awareness on the importance of a healthy diet since he became the Minister of Health.

The Education Ministry announced in cooperation with the Health Ministry that state subsidized lunches in schools will reduce or remove high-calorie, high-fat, high-sugar content and nitrite-laced processed foods, including cakes, french fries, hot dogs, and schnitzels. The new menu will include healthier foods, such as hard boiled eggs and reduced fat cheese.

According to statistics supplied by the Central Bureau of Statistics, 44% of Israelis are overweight, one of the highest obesity levels in the world.

Yotvata, one of the largest producers of chocolate milk in Israel, released a statement saying that the company "invests great sums of money and resources in developing healthy products. Yotvata makes chocolate milk with very low levels of sugar – not more than a teaspoon and a half per cup – as well as chocolate milk with no sugar and with sugar substitutes.” It remains to be seen if LItzman sees that as acceptable.