What's the most beautiful story you know about the Lubavitcher Rebbe? I was asked to answer this question when being interviewed this week in connection to the 28th anniversary of the Rebbe's passing, which was observed on the 3rd of Tammuz. It took some time for me to choose but I believe that the following story is the most beautiful one that I know.

Rabbi Moshe Feller, chief Chabad emissary to Minnesota, was asked to write an article for a newspaper on Judaism, Torah, and Chasidut. He tried to explain in the article what Torah does for another person and wrote that when a person faints and loses consciousness, it is said you must get close to their ear and shout their name in order for them to wake up.

In the same way, he wrote, when a person is far from their Judaism, far from their identity and themselves, we need to shout their name and that they are a Jew in order for them to be reminded of who they are and wake up.

Rabbi Feller sent the article to the Lubavitcher Rebbe for his approval. Only one word was changed but with great significance. The Rebbe crossed out "shout" and wrote above it "whisper." Not to shout into the other's ear, but to whisper into it.

How do we awaken those who are spiritually unconscious, how do we address those who are cut off from their roots? The man who influenced millions recommends that we change our approach.

Don't shout at them that they are not okay, don't roar at them with your beliefs, but rather whisper. You are about to enter a delicate place -- the soul. Don't approach them with brutality. Approach them with confidence but also with love, with determination but with tenderness too.

It would appear that this approach could benefit us all, in every area of life.  Shabbat shalom.