Johnson & Johnson JNJ -1.00% said Tuesday that it would stop selling one of its most famous products, talc-containing Johnson's Baby Powder, in the U.S. and Canada, citing a decline in customer demand amid publicity about safety concerns.
J&J will continue to sell a cornstarch-based version of Johnson's Baby Powder in the U.S. and Canada. And the company will continue to sell both talc-containing and cornstarch baby powders outside of those countries, where it says demand remains high.
"Demand for talc-based Johnson's Baby Powder in North America has been declining due in large part to changes in consumer habits and fueled by misinformation around the safety of the product and a constant barrage of litigation advertising," J&J said in a statement posted on its website Tuesday afternoon. Read more at WSJ