Baltimore, MD - Nov. 12, 2019 - In a quest to further the growth of their students and teachers, Bais Yaakov of Baltimore was excited to bring in Mrs. Faigie Zelcer of Montreal, the director of Penimi, an organization that educates teachers and parents on raising children in the age of technology.  Mrs. Zelcer began her day in Baltimore with a presentation for teachers at Bais Yaakov High School, where the teachers learned invaluable skills and strategies to communicate with their students.  Later that evening, Mrs. Zelcer spoke to the mothers of Bais Yaakov on the timely topic of Connecting with our Children as they Face the Challenges of the Digital Age.  She discussed how our children are growing up in a world where digital technology affects our lifestyle, culture, and value system. Mrs. Zelcer used research data and anecdotes to demonstrate how the constant noise and outward focus of technology distract us from developing our inner potential and being content with our lives. Raising children in such a vastly different era is a challenge that must be faced, because technology is pervasive and here to stay. Mrs. Zelcer encouraged the mothers to serve as role models and engage in dialogue with their children to impart the Torah values that are so undermined in today’s society.

As a follow up, Mrs. Zelcer recommended women join LinkUp, a learning program designed to empower women with the knowledge and tools to live in accordance with authentic Torah values in the digital age. The LinkUp book is designed to be learned and discussed in groups of 8 to 12 women for one hour every other week.  Mothers were given the opportunity to sign up for LinkUp, and new groups will be forming in the near future.

If you are interested in joining a local LinkUp group, please e-mail