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A&W's 'Vanilla' Twist: A Sweet Settlement for Misled Soda Lovers

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July 7, 2023

The Aged Vanilla lawsuit, filed against A&W and its parent company Keurig Dr Pepper in August 2020, alleges that the company misled customers by labeling their drinks as “Made With Aged Vanilla,” while they actually used a synthetic ingredient, ethyl vanillin. A survey from March 2020 cited in the lawsuit found that about 89% of consumers believed that the vanilla flavor in the product was naturally derived, as implied by the label. The court has preliminarily approved a settlement that obliges Keurig Dr Pepper to pay $15 million for their misleading claims and compensate consumers who purchased the drinks under these false pretenses.

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