Microsoft has opened its first store in Iran, according to reports in the Iranian media.

Citing the Tasnim News Agency, Press TV claimed on Thursday that the American technology giant had set up shop in Tehran.

This would make Microsoft the first U.S. company to establish a presence in Iran, since the signing of the Joint Comprehensive Plan of Action in July by the P5+1 and the Islamic Republic.

According to the report, the Iranian store will be selling mobile phones produced by Microsoft.

“This five-unit store has been opened by Pars Samtel, the exclusive agent of Microsoft mobile phones, at Iran Mobile Marketplace on Hafez Avenue in Tehran, with the company’s banner ad clarifying that the store is the first in Iran,” the report said, claiming that Microsoft had long been eyeing entry into the Iranian market, which consists of 80 million people, most of whose computers have Windows operating systems.

Press TV also claimed that Apple and McDonald’s had been putting out feelers to enter the Iranian market, with the latter company backpedaling after an outpouring of anti-American sentiment in Iran.