Israeli Health Minister Yaakov Litzman called on Israelis not to eat at McDonald’s during a conference on Tuesday in Tel Aviv, where he promoted the Health Ministry’s healthy eating campaign. “We need to educate our children not to eat junk food,” he said, YNET REPORTS.

“I know that they will criticize me behind my back,” he said. “We must not consume so much candy. That’s true for diabetes and true for heart health. We are going to focus on prevention (of illness) this year.”

McDonald’s responded to Litzman’s statements, saying, “It is troubling for us that Health Minister Litzman and other ministerial leaders are seeking headlines and have not internalized the health revolution that McDonalds Israel has underwent, which won the acclaim of nutritionists and health professionals. McDonalds Israel is the healthiest chain of fast food restaurants in Israel.”