Controversy has been sparked over a large Nazi flag with the name “Trump” and the slogan “Make America Hate Again,” recently displayed in the window of a New York bookstore.

The display was protested Wednesday by 25 people in the town of Saugerties, where the bookstore is located. The flag was put in place by the store’s owner, Brian Donoghue, and was created by artist Daniel Radovanovic, according to Daily Freeman.com.

Donoghue said he created the display as a protest against Trump, and a statement of the parallels he perceives between the candidate and the rise of Nazi dictator Adolf Hitler.

Nevertheless, the display was condemned in no uncertain terms by the Anti-Defamation League (ADL), who viewed it as tasteless and misguided.

“Using the symbol of Nazism to make a political point is highly inappropriate and repugnant,” Evan R. Bernstein, ADL New York Regional Director, said in a statement. “Such an offensive display has no place in Saugerties or in our civil discourse.”

Bernstein noted that there are “better ways to make a point about the election and the candidates’ views without drawing a comparison to a genocidal regime that was responsible for the death of six million Jews and millions of others during the Holocaust.”

Donoghue, for his part, said he was inspired to put up the display after “watching some of the Trump rallies,” and getting the sense that “I was in prewar (World War II) Nazi Germany.”

“I saw neo-Nazis there, I saw absolute hate, hate in their hearts, and it scared me for my family,” Donoghue was quoted as saying by Daily Freeman. “It scared me for my children’s future.”

“I thought this is Nazi Germany happening again and I felt compelled to alert my community and alert the people around me that we need to pay attention to this.” Donoghue elaborated. “This man (Trump) is dangerous.”